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Data Collection -- Sampling and Survey Issues -- Survey Methods

View Resource Polls: What Do the Numbers Tell Us?

This tutorial opens with a survey on polling. Upon completing the survey, students are taken through an election example which uses polling to explain random sampling, bias, margin of error, and confidence intervals.
View Resource Song: It's Only Just a Poll (But I Like It)

Song addresses the value of a scientific poll. May be sung to the tune of the Rolling Stones' hit "It's Only Rock 'N Roll (But I Like It)" by Mick Jagger and Keith Richards.
View Resource Strategic Marketing Measurement

A number of lecture notes and all assignments may be downloaded for this course. The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on discovering market structure and segmentation and providing ?hands-on? exposure to analysis techniques that are widely used in consulting and marketing research (factor analysis, perceptual mapping, con...
View Resource Survey Design

This site takes the user through the steps and decisions necessary when designing a survey. Pros and cons for each method are outlined and other issues in survey design are presented.
View Resource Video: Sampling Samba

Sampling Samba is a video that may be used to discuss and compare various methods of sampling. The methods described include random sampling, systematic sampling, stratified sampling, and cluster sampling. The video was written by Camilla Guatteri (SeeYouGee on You-Tube) and edited by Alessandro Pederzoli.
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